Holistic System of Brand Protection and eCommerce
Howell & Associates (H&A) includes a team of intellectual property professionals who specialize in brand protection, channel compliance, and intellectual property development and enforcement. Collectively, we have more than fifty years of experience in the product distribution, intellectual property, education, and brand protection industries. Our team uses that experience in a focused and unique approach that addresses complex issues facing brand owners, distributors, and sellers of all sizes in today’s marketplace.
Businesses invest significant personnel time and financial resources when developing products or services and bringing those products or services to the market. Popular products become attractive targets for unauthorized third-party or online sales by unknown or masked marketplace operators, which diverts revenue, reduces brand value, and erodes customer confidence. Ironically, the more successful and more valuable the brand, the more likely the brand is to experience such goodwill and profit pilfering. For businesses, the question is when not if an unauthorized seller will infringe and exploit a brand.
Unfortunately, many businesses find themselves encountering a game of whack-a-mole with each challenge popping up and disappearing in an endless, chaotic manner. At H&A, we approach brand protection holistically, starting with the fundamental agreements, processes, and activities of distribution, educating invested stakeholders, and continuing through disrupting unauthorized sellers that tarnish brand image and divert business revenue.
H&A assists with minimum advertised price (MAP) policies, trademark preparation and enforcement, copyright violations, patents (design and utility), identifying distribution leaks causing gray market, price-violating, and other disruptive unauthorized sales, seller investigation and identification, authorized and unauthorized seller compliance enforcement, educational training programs (in house, off the shelf, customized, self-study, and others), and much more.
The H&A team includes recognized leaders in the world of brand protection. We proudly assist businesses and brands in preparing themselves to successfully reduce the number of unauthorized product sales. We help brands identify both unauthorized sales and distribution channel weaknesses, reduce unauthorized sales through targeted channel compliance actions, remove counterfeit products from the market, and protect brand value, pricing, and reputation. We have seen our strategies reduce unauthorized sales by up to 85% or more. We offer proven, cost-effective online marketplace channel compliance and global brand protection services. We continue to establish our reputation by demonstrating an unparalleled ability to detect infringing sellers and remove them from marketplaces.