A Comprehensive Approach For Dealing With Unauthorized Sellers

Continued
Channel Maintenance

As the brand protection program matures, fewer and fewer unauthorized sellers remain. But, when a company succeeds in removing a particular unauthorized seller or correcting a rogue distributor, the unauthorized sales or a particular unauthorized seller may not disappear forever. If they derive significant financial benefits, move significant volume, or have invested in significant inventory, unauthorized sellers often test a brand’s channel compliance system with seller name changes, creating alternative online storefronts, temporarily suspending an online storefront, or even operating during non-traditional business hours to continue the unauthorized sales. However, we have developed techniques, expertise, and proprietary skill to combat even the most sophisticated and persistent unauthorized sellers and maintain the hard-fought distribution channel integrity.

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